In re GIB, LLC Cases / In re Brazilian Blowout Class Action Litigation

Elizabeth Pritzker, as Co-lead Class Counsel, represented a certified settlement class of stylist and consumers in Judicial Council Coordinated Proceedings alleging that the distributor of the Brazilian Blowout line of hair-smoothing products and treatments deceptively marketed and sold the products/treatments as “formaldehyde free,” “salon safe” and as not containing harsh chemicals.  The class settlement provided monetary benefits and reimbursement of specified medical expenses to stylists and consumers, and includes substantial business practice changes with respect to the marketing, sale, handling, use and disposition of the Brazilian Blowout products.